By Judy G. Quiros
Celebrating 17 years on May 12, Mary Kay one of the biggest companies in the world targets to maintain its growth by making its products more affordable.
In an interview, Sobee Duenas, general manager Mary Kay Philippines said Mary Kay products are tagged as costly. However, despite its being expensive, the company in its 17 years in the Philippines is still experiencing double digit growth.
She said the company wants every Filipina to have a Mary Kay, but the high cost most often than not blocked them from having one.
“So we adjusted our positioning; we want our prices to be friendlier; now you can bring it home because of its friendly price. Our dream is every household to have a Mary Kay product, so we took that (price) out, as a barrier,” Duenas said.
She said the cosmetic company is also doing great in Davao City in relation to sales including nearby cities and provinces. Of its thousands of consultants, majority are in Mindanao, she said.
Duenas is attributing Mary Kay’s growth in Davao and Mindanao in general to the diligence of its people especially when it comes to direct selling.
“Market in Davao is really booming economically in all aspects; this business of direct selling has grown as we wanted it to be. People are hardworking that’s why it is booming. Economy is one thing it’s the people who make the economy,” she said.
Criscy Camacho, Mary Kay Philippines marketing director said Mary Kay whether it’s a part time job or a primary source of income, gives women the opportunity to pave the way for their own destiny.
She said many women make Mary Kay direct selling as a part time job, however they are earning bigger which allows them to afford the extra necessities in life like travelling.
As Duenas had said, Mary Kay consultants and direct sellers lean on to values such as treating people the way they wanted to be treated; balance priorities which means God first, family comes second, and career as third.
Mary Kay Ash founded the company five decades ago with a clear and simple cause which is to enrich and elevate the lives of women all over the world.
Duenas said the company holds on to its founder’s cause of empowering women in present and future generations.
To celebrate its 17 years in Davao, the company offered a simple lunch with special guests who also took part in an interactive skin care and make up class. The guests were lucky too to have picked up beauty tips and tricks and put together their own beauty palettes using Mary Kay products.