The Cebu Pacific and the Department of Tourism (DOT) yesterday launched “Juan Effect”, a sustainable tourism program in Makati, Shangrila aimed to encourage responsible travel among passengers and empower everyone to change at least one everyday habit while on a local level.
Juan Effect is a collaboration of island stakeholders as a concerted action for the conservation of the environment. The local initiative will be rolled out in Siargao in September this year.
Siargao was chosen as the pilot module of Juan Effect wherein the airline together with the Department of Environmental and Natural Resources (DENR), local government units and tourism associations will work together to implement sustainable tourism action plans.
In his speech during the launching Shangrila Hotel, Cebu Pacific president and CEO Lance Gokongwei said tourism as a growth catalyst has propelled local businesses and a boom for economic activity to the grassroots and ancillary services.
“Travel and tourism are one of the world’s economic sector that produces employment benefits in the related industries and certainly contributes to the country’s economic growth. But tourism comes with a prize,” Gokongwei said.
Gokongwei said Cebu Pacific will do its share with DOT towards the goal of sustainable tourism.
“Tourism has rightly and is increasingly recognized as a sector that can help usher in a better world. I agree that tourism can be a force for sustainable development, particularly in our country,” DOT Secretary Bernadette Puyat said in her speech during the launch.
Puyat said DOT through RA 9593 or the Tourism Act of 2009 and the National Tourism Development Plan for 2016-2022, recognizes sustainable tourism development as an integral part of the national socio-economic development efforts to improve and support the growth of the industry.
“As you can see we have a challenging task in front of us. The question is are we up for it? The tourism ecosystem is comprised of inter-dependent stakeholders, thus, we welcome Cebu Pacific in its launch of the Juan Effect,” Puyat said. Maya Padillo