Hair is our crowning glory. Men and women spend few bucks to get the cut that suits them.
But, who would spend P9,000 for new a hair cut? Not the ordinary people who would rather spend such amount to basic needs. Perhaps the moneyed people and celebrities in order to look good and trendy all the time.
That’s the price pegged by two of the world’s top hairdressers – Jude Hipolito and Rose Velasco, the couple who runs the JuRo Salon Exclusif.
Known to be the most expensive hairdressers in the country, the couple rose to prominence in their own field with their techniques in hairdressing since they ventured in the Philippines in early 2003.
“It has been like that for years,” Jude said of the tag “most expensive hairdressers”.
They don’t have lunches or breaks sometimes because they are busy.
“But it’s okey as long as we will level up,” Jude told in an exclusive interview with the Mirror.
Rose said both of them are happy when meet the expectations of their clients.
“We are happy what we can do for them,” Rose said, emphasizing that all their clients are treated as celebrity.
Jude and Rose are ambassadors of L’Oreal Professionnel. The couple operated only one salon to give them time to travel and educate hairdressers and do their own corporate responsibility in partnership with a Japanese non-government organization ACTION (A Child’s Trust Is Our Nurture) reaching out to poor and underprivileged kids.
They were in Davao City last week for “The Look and Learn Cut and Color Class” to share new styles and trends in hair color held at the Apo View Hotel .
The activity was attended by salon owners and hairdressers from Davao and other cities in Mindanao.
“This is to inspire the Mindanao hairdressers and to show to them as artists and what L’Oreal products can do. To show our creative way using the L’Oreal products,” Jude said.
Luis Yanga, General Manager of L’Oreal Professional Products, said it is L’Oreal’s way of sharing beauty for all.
It is also the goal of L’Oreal to uplift the hairdressing industry in the Philippines.
Yanga underscored the importance of education through in-salon training, enrolling in L’Oreal’s academy for hairdressers to get certification and cluster training to learn new trends, colors, new products and techniques in hairdressing and hair coloring.
Like Jude and Rose, who are partners of L’Oreal, Yanga said hairdressers must learn technical mastery.
Yanga said Jude and Rose spend to get further training.
He said it is the mission of L’Oreal to uplift the hairdressing industry in the country. (Story by AYAN C. MELLEJOR Photos by JUSSELIE AGUIRRE and RHYGY PUDE)