GMA Network invites viewers to spread love wholeheartedly via its 2017 Christmas Station ID dubbed, “Buong Pusong MaGMAhalan Ngayong Pasko,” which now airs on GMA-7. This Yuletide season, the Kapuso Network helps bring to mind that any act of kindness, no matter how simple, can make a huge difference when it comes from the heart.
Shot in various locations in Metro Manila, provinces, and abroad, GMA’s Christmas Station ID, which premiered last November 6 after Super Ma’am, features a series of heart-warming scenes of unsuspecting Filipinos receiving heartfelt surprises from Kapuso personalities.
GMA News pillars Mel Tiangco and Mike Enriquez, who went to separate locations, shared their thoughts on their gratifying experiences. “It’s always heart-warming to be with our televiewers. Kapag nasa 24 Oras, kapag nasa Magpakailanman ako, hindi ko sila nakakadaupang-palad. Pero ngayong kasama natin sila, I feel their warmth,” said Mel.
“Masarap talagang magbigay ng kasiyahan, lalo na kapag Pasko. Masarap talagang magbigay, period,” shared Mike who went to a public market.
Meanwhile, the hosts of the longest-running noontime show Eat Bulaga surprised their solid Dabarkads. “Kakaiba ito dahil kahit na lagi naming ginagawa ito sa pagsugod sa barangay, kakaiba ito kasi si lola, 105 years old na! Ang daming kuwento!” said Joey De Leon. “Kami po’y nagpapasalamat sa ating mga kasama sa GMA dahil binigyan kami ng pagkakataong makasama sila,” Tito Sotto added.
GMA News pillar Jessica Soho, along with fellow Kapuso personalities, went to share the love with the true heroes in the classroom. She said, “Kailangang pasalamatan natin sila every chance we get dahil napakadakila ng ating mga teacher.”
Adding amusement to the festive atmosphere of the station ID is the theme song “Magmahalan Nang Buong-Puso,” performed by Kapuso artists Alden Richards, Mikee Quintos, Nar Cabico, Maricris Garcia, Aicelle Santos and Julie Anne San Jose. The jingle, which was released online last October 30, was written by BJ Camaya, Rexy Jolly Conopio and Jann Lopez while music was composed by Len Calvo.
Following the station ID’s launch last November 6, #BuongPusongMaGMAhalan became a trending topic in the Philippines and worldwide, reaching over a million views online and counting.
Netizens noted that aside from the song’s heart-warming message and catchy tune, the station ID did not focus on the “star factor” but rather on the people who truly matter. Many commented that it was by far GMA’s best Christmas station ID as it successfully captured the true spirit of the season.