Beer market leader San Miguel Brewery Inc. stayed true to its commitment as stewards of the environment with its annual Trees Brew Life tree planting activity.
Already on its 8th year, the program will conduct eight separate tree planting activities in different locations across the company’s areas of operations. The re-greening efforts will kick off in Valenzuela to be followed by activities in Mandaue, Quezon City, Bacolod, Davao, Angeles, and Laguna.
Under San Miguel Brewery’s flagship Buha-yinang Kalitasan, the nationwide environmental program has succeeded in planting close to 600,000 seedlings since its inception in 2010. This year, around 70,000 seedlings of hardwood, mangrove and fruit-bearing species will be planted in identified areas nationwide by officers and employees of the company.
“Big things start small,” says SMB President Roberto N. Huang. “Our Trees Brew Life project started with a tiny seed which was cared for and grew into a tree that now provides shelter, food and a host of other benefits that offer immeasurable impact on our lives and that of future generations.”
The project aims to protect, preserve, and rehabilitate forest covers in both urban and rural settings and aid in regenerating mangrove areas in coastal communities. Another purpose of the initiative is to ensure the availability of water supply in the communities where the company operates.
SMB looks to further boost its environmental efforts to keep in line with San Miguel Corporation’s (SMC) pledge to adapt water sustainability measures in all of its businesses.
“Conducting this re-greening program coincides with our mother company’s direction to propagate water sustainability. There’s no question that water is essential in our business, and trees are the means by which we can secure ample supply of it for years to come,” Huang says.
Aside from environmental concerns, SMB is also actively involved in programs that promote education, health, and basic services and livelihood.