Suzuki Philippines Incorporated, a wholly-owned Japanese multinational firm highly recognized in the automotive industry has expanded its network in Mindanao with the opening of a showroom in Davao City, Friday.
Suzuki Auto Davao is located in the economic zone along Km. 9 Bo. Pampanga, Barangay Sasa. Since its opening, the spacious 819- square meter dealership of Suzuki Auto Davao has been consistently posting sales growth, because of the competitive economic growth of its host city. It also features the most-loved Suzuki units, including the recently launched sedan, the all-new Dzire, and crowd favorite, the Suzuki Swift.
“Davao is one of our fastest economic areas in the Philippines and I see a very big opportunity for us so therefore we are happy for today for our showroom opening and make it here in Davao,” Shuzo Hoshikura, vice president/general manager of automobile division of Suzuki Philippines said in an interview.
Pioneered the compact car, the brand now holds a total dealership network of 71 which composes of 44 3S and 27 satellite outlets. Suzuki Auto Davao, which became operational in 2016, is under the supervision of Grand Canyon Multi-holdings, Inc., which currently owns a total of 10 Suzuki dealerships around the country, including the recently inaugurated Suzuki Auto Calamba. The company is gearing up for more soon-to-rise Suzuki dealerships such as Suzuki Auto Pangasinan.
“Suzuki is some sort of a pioneer of compact vehicle and pricing is not so much. Pricing wise many of the Filipinos accept. We also have our motorcycle. Totally my understanding in Mindanao some sort of acceptance of our vehicle,” said Hoshikura.
In terms of market share, Hoshikura said, although, Luzon and Metro Manila is majority of their market but in terms of market share of automobile in the Philippines, Mindanao’s market share is much higher compared to Luzon.
“Meaning I have to appreciate Mindanao for accepting our unit,” Hoshikura said.
He also shared that people still want to buy vehicles, although, overall the automobile sales in the country is being affected by the new tax reform program Tax Reform for Acceleration and Inclusion (TRAIN).
He said comparing the trend of sales in the automobile industry in January to July in 2017, sales dropped about 30 percent maybe because of TRAIN but during the last five years, sales were very high. However, he said as slowly people start adjusting because they still want to buy vehicles.
“The trend went down slowly compared to 2017. People were surprised with TRAIN. In December 2017 we caught panic sales people start buying because of the new tax reform and after that the market dropped and now people start adjusting because people still want to buy vehicles. But of course they have a budget. In terms of economic growth it’s the income also I believe improve every year. It is better to have a vehicle,” Hoshikura said.
Apart in Davao, Suzuki Philippines has showroom in Butuan, Cagayan de Oro, General Santos, and Zamboanga. He said they are now studying of opening another showroom in Tagum City, Surigao and Dipolog.
Suzuki Philippines is determined to penetrate more local economic zones and share the Suzuki Way of Life with more Filipinos. Maya M. Padillo